RNBW
The Nespresso of Perfume
or How to Disrupt the Fragrance Industry
Problem - Why It Matters
Сurrent fragrance industry is stuck in an outdated, one-size-fits-all model.
Consumers are forced to choose generic, full-size perfumes that neither reflect their unique style nor meet their daily needs.
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Solution:
We’re revolutionizing the fragrance market by delivering a truly personalized, on-demand scent experience
Three pillars of the Big Idea:
- A custom scent, created by a smart home device, in a perfectly measured, small daily-use portion — mixed exactly when you need it...
- An AI-driven mobile app that learns your style and nails complementary recommendations..
- And an immersive boutique that hooks you from day one...
Smart Home Device
Our sleek device creates your unique perfume on demand in seconds.
- It mixes only a small, daily-use portion, ensuring you always have a fresh scent without wasting a full bottle.
- All while delivering premium quality at a price point of $299.
Mobile App
AI-powered app tracks your scent choices and experiments with new blends
- offering personalized recommendations and pinpointing complementary products
- this daily engagement not only enhances your experience but also boosts customer lifetime value significantly
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Immersive Boutique Experience
Step into our boutique and be transported into an atmosphere filled with unique, personalized scents
It's like entering a high-tech art gallery where every detail, every fragrance note, surrounds you—ensuring you instantly fall in love with the world of custom aromas.
New User Experience:
Endless Choices: Enjoy access to over 1,001 perfumes right at home
Unique Creations: Craft one-of-a-kind scents that no one else has
Mood-Driven: Tailor your fragrance to match your mood, outfit, or the weather everyday
Creator Economy: Let your users create new fragrances and spread the word about them worldwide
Personal Touch: Create a signature fragrance for a friend or loved one
Fun & Games: Play scent guessing challenges and compete with other users
Expert Mode: Level up and become a fragrance connoisseur
Top Picks: Choose from the World's rankings of the best scents
First Dibs: Be the first to try new releases of worldwide brands
Affordable Replicas: Recreate popular scents at a fraction of the cost
Business Model
We generate revenue in three streams
Device Sales:
Our smart device retails for $299.Recurring Revenue:
Subscription-style refill capsules drive strong, ongoing income with margins up to 3.33x higher than traditional models - $19,99/month.Complementary Sales:
Daily app engagement lets us make spot-on product recommendations, boosting additional product sales - $$$ infinite.
Go-to-Market Strategy
- We’re launching via Kickstarter along with influencer-led campaigns and limited-edition drops to build buzz and drive early sales.
- We’ll continuously iterate based on early user feedback to fine-tune our product and strategy.
- Once the concept is proven, we plan to team up with a major industry partner and roll out dedicated boutique experiences.
Market Assessment
Global Reach: The global fragrance market exceeds $50B, with hundreds of millions of consumers worldwide.
US Addressable Market: In the US alone, roughly 75 million consumers (about 60% of women) buy perfume at least once a year.
Our Target: We aim to capture 1–2% of the US market, translating to approximately 0,75–1,5 million consumers ($225M-$450М revenue per year) over time.
Roadmap & Milestones (Now – Q1 2026):
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• Q3 2025: Finalized MVP and completed internal testing.
• Q4 2025: Launched via Influencers marketing on Kickstarter.
• Q2 2026: Ship out the First production batch to our early adopters.
• Q4 2026: Secured a Major partner and launched our first boutiques in select cities.
Technology & Innovation
Our device leverages advanced microfluidic systems to mix precise, small portions of your custom scent on demand.
It incorporates RFID for authenticity and IoT connectivity, plus innovative micro-space engineering to pack cutting-edge tech into a sleek design.
This powerful combo ensures every blend is perfect, consistent, and ready in 1-2 minutes.
Investment Ask
We’re seeking USD 1M to:
• Develop a pre-series sample that showcases our cutting-edge tech.
• Prepare for a full production launch with further tech enhancements and targeted marketing.
Viktar Khamianok
25 years of successful serial entrepreneurship & BDSM (business development & sales and marketing) in the software and robotics industries
Pavel Novikau
25 years of experience in managing the development and production of electronics + creating new products
Vlad Rekunov
25 years of experience in perfumery - in-house fragrance laboratory
The Team